From provocative food for thought
As communicators we can not love this definition that summarizes in a few lines as the flow of information a company has at least the same importance and the same value of the cash flow business. Both the company and both are necessary, in different ways, producing value.
But on the other hand, from the point of business, can only be understood and seen as a provocation.
What is a definition of the consultants of Enron? No, I prefer to think instead it's just a way to make it clear to companies that communication must be regarded as a strategic asset that creates value for the 'company and its shareholders.
Bianca Fersini Mastelloni, CEO Polytems Hir
0 comments:
Post a Comment