A good IR program for small cap companies should avoid (or minimize) the speculative investors and focus not only on institutional investors who manage small-cap funds, investors also HNWI (High Net Worth Individual) because it reveals, for the Company, a solid foundation and an investment vital.
HNWIs are fundamental to 'increase shareholder value:
1. In fact, tend to retain possession of the shares for a period longer than the institutional investors thus creating the most stable portion of the base of shareholders;
2. In the case of financial market instability HNWIs will help the company to support the stock price and keep it stable;
3. Will be the first to increase their stake in the company by buying more shares, in the case of capital increase, if the company knows how to demonstrate the ability to pursue programs and to increase the corporate value for shareholders;
The most effective way to get in touch with HNWIs is by managers of large estates who work for a long time with high net worth individuals.
In a complex field and segmented with numerous players with skills profiles, investment capacity and a variety of management, create a list of retail brokers is hard and can be dispersed to those who are not familiar with the market Financial and its segmentation.
An IR Consultant can facilitate this process.
Fersini Mastelloni Bianca, Managing Director of Polytems Hir
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